Describe the importance of personal selling form the point of customers
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The main purpose of sales promotion is to boost sales of a product by creating demand, that is, both consumer demand as well as trade demand. It improves the performance of middlemen and acts as a supplement to advertising and personal selling.
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Personal selling is an important marketing tool for small businesses, particularly those that sell complex or high-value products and services to other businesses, rather than consumers. Companies can undertake personal selling by hiring sales representatives who visit customers or by contacting customers by telephone.
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