Question

Describe the intermediaries in international marketing

Answer 1

These intermediaries, such as middlemen (wholesalers, retailers, agents, and brokers), distributors, or financial intermediaries, typically enter into longer-term commitments with the producer and make up what is known as the marketing channel, or the channel of distribution.

Answer 2

International Market Intermediaries are middleman or intermediaries who act as channel members in the product distribution channel. ... International Market Intermediaries are responsible for seeking potential buyers/sellers , negotiating terms of trade and importing/exporting the products to the end user.