Question

Describe the marketing efforts implemented by protector&gamble with regards to tide?

Answer 1

Answer:

Marketing Strategy for Procter & Gamble’s Tide® Liquid Laundry Detergent Measure Trigger Paul Lane Marketing 1001 Professor Norman Hansen February 20, 2010 Abstract Procter & Gamble (P&G) and its competitors package laundry detergents in various sizes and packaging alternatives. Tide® liquid laundry detergent is available in sizes ranging from 40 ounces (25 loads) to 150 ounces (96 loads). Current packaging requires lifting and pouring from bottles weighing over nine pounds into a small measuring cup. The intent of this marketing strategy is to identify feasibility of an alternative dispensing system for the largest size containers of Tide® liquid laundry detergent.…show more content…

Target Market Strategy: A thorough market opportunity analysis shall be conducted using P&G’s current strategy for engaging current and prospective consumers. That being said, the primary focus of marketing will be targeted to women, or more specifically mothers across multiple demographics including, but not limited to ethnicity, age, income, and education level. This strategy is based on P&G’s experience in marketing strategies and a general understanding that women make a majority of household purchasing decisions in the U.S. market. Marketing Mix: Product Decisions: The Measure Trigger dispenser uses a pull and dispense handle with trigger on liquid laundry detergent bottles. A dip-tube will be attached under the cap and a hose will connect the cap to a trigger handle. A simple clip would hold the trigger handle on the bottle when not in use, in order to keep it out of the way. The consumer will open a small vent cap, pull a handle on the back of the trigger handle and indicator marks molded on the stem will display load sizes (i.e. sm, med, lg). Then the consumer will pull a trigger to dispense a pre-measured amount of detergent into the washing machine. The new dispenser will increase consumer safety by minimizing heavy lifting and risk of dropping a large bottle of laundry detergent

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Answer 2

Procter & Gamble is a major player in the packaged consumer goods industry.

• To attract customers, it has always followed the policy of providing a high-quality product at a reasonable price.
• P&G is able to commercialize its products faster than any of its competitors.
• As a result, the company has consistently earned high revenue and profit for the majority of its brands.
• P&G has implemented three key strategies for Tide.
• They desired to sell what customers desired, create value by differentiating their product from competitors, and create a product that is easy to use.
• P&G has always attempted to position their products differently in response to changing consumer needs and preferences.

Hence, these are some important Marketing Principles of Procter & Gamble.

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