Describe the MICE tourism.
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MICE is an acronym for the Meetings, Incentives, Conventions and Exhibitions tourism segment. This is therefore a business-oriented segment, involving obligatory (or non-discretionary) travel.
The MICE sector is important, because: * It directly benefits the entrepreneurs in the tourism sector. * It benefits the chosen city through economic growth, and also gives greater touristic prominence to the city. * It creates new jobs, such as the professionals hired to host the event
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