Question

describe the objectives of media

Answer 1

Answer:

• Media planning is generally outsourced to a media agency and entails sourcing and selecting optimalmedia platforms for a client's brand or product to use.

• The job of mediaplanning is to determine the best combination of media to achieve the marketing campaign objectives.

• The rationale supports the media objective with marketing facts – it tells why the objective makes sense. It is a common courtesy to the reader to label each objective.

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