Describe the place and time decision in service marketing
Answers
Answer:
How should service managers make decisions in response to the question: When and where should our service be available? The answer is likely to reflect customer needs and expectations, competitive activity, and the nature of the service operation. Some distribution strategies may be more appropriate for supplementary service elements than for the core product itself.
Perhaps you're willing to go to a particular location at a specific time to attend a sporting or entertainment event. But you probably want greater flexibility and convenience when making an advance reservation. If so, you may expect the reservations service to be open for extended hours, to offer booking and credit card payment by phone, and to deliver tickets by mail, fax, or e-mail.
In-Store Marketing
The promotional weekly flyers, store signs, and in-store features were promoted with large signage throughout the store. There was no loyalty card program or coupon clipping here, but there are store coupons available on the shelf. Similar to most stores they did accept manufacturer’s coupons. The primary displays included a variety of feature/advertised items, which are promoted on well-stocked displays throughout the store.
The incremental displays were attractively done and promoted impulse purchases while the aisles are still clear and shippable. While taking advantage of some good displays to cross promote, there were some obvious missed opportunities. The store has special racking for promoting some products, especially in the seasonal aisle. Overall the impression of in-store promotion was strong
Answer:
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Explanation:
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