Describe the problem in rural market
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Problems in Rural Marketing in India– Main Problems: Lack of Proper Communication, Low Literacy Level, Distribution Problems, Seasonal Demand and a Few Others. 9. Low per capita income, ... Seasonal demand for goods and services.
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Explanation:
The main problems are as:
The Indian rural market is characterized by:
1. Lack of proper communication
2. Transportation and
3. Distribution facilities,
4. Low Literacy level
5. Lack of extensive banking facilities
6. Highly dispersed
7. Thinly populated,
8. Scattered markets
9. Low per capita income,
10. Poor standards of living.
11. Strikingly diverse religions, languages
12. Social customs and traditions,
13. Seasonal demand for goods and services.
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