Describe the process of marketing research. Develop a questionnaire for consumer satisfaction
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Answer:
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."
India enjoys comparative BACKGROUND Organic food is not so much ..... that is affecting consumer buying behaviour of Organic food in India. .... The questionnaire is of structured non- disguised type...................