describe the process of the determination of target?
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The target marketing process provides the fundation for selecting the target market – a chosen segment of the market that an organization wishes to serve. It consists of the 3 step process of (1) segmentation, (2) targeting, and (3) positioning.
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- Market targeting is a process of selecting the target market from the entire market. Target market consists of group/groups of buyers to whom the company wants to satisfy or for whom product is manufactured, price is set, promotion efforts are made, and distribution network is prepared.
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