describe the role of mass communication in India
Answers
MASS COMMUNICATION PLAYS AN IMPORTANT ROLE IN LIFESTYLES OF INDIANS.IN INDIA MANY PEOPLE USE TELEVISION PHONE RADIO. ... MASS COMMUNICATION ENSURE THE INFORMATION ABOUT EACH AND EVERY THING IN DETAILED MANNER.IT GIVES THE INFORMATION ABOUT CRISIS,INFORMATION ABOUT DAY TO DAY BASIS, ISSUES, SOCIAL PROBLEMS.. ETC
Answer:
Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as these technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other forms of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the attitude, opinion, or emotion of the people receiving the information.