Question

Describe the strategies for market selection and entry in the international market

Answer 1

The following strategies are the main entryoptions open to you.

Direct Exporting.
Direct exporting is selling directly into the market you have chosen using in the first instance you own resources.
...Licensing.
...Franchising
. ...Partnering
. ...Joint Ventures.
...Buying a Compan
y. ...Piggybacking.
...Turnkey Projects.

Answer 2

There are a variety of ways in which a company can enter a foreign market. No one market entry strategy works for all international markets. Direct exporting may be the most appropriate strategy in one market while in another you may need to set up a joint venture and in another you may well license your manufacturing.