describe the techniques of advertising
Answers
Explanation:
There are some different techniques used for online advertising such as web banner advertising in which a banner is placed on web pages, content advertising using content to advertise the product online, link advertising giving links on different sites to directly visit the product website, etc.
Answer:
1. Promotions and Rewards
If consumers get nothing out of connecting with your brand, why would they even both? Integrate coupons, games, sweepstakes, contests, and free gifts with purchases to get potential customers excited about your brand. Participation is a major technique for advertising.
2. Use Statistics and Data
Consumers nowadays want the facts before trusting or investing in a brand. Advertisers should use numbers, stats, data, and actual real-life examples to show off how great their product really is.
3. Endorsements
In the age of the digital influencer, endorsements are very important. Look into how you can work with social media influencers and celebrities to advertise your products by talking about their own experiences with the product on their respective platforms.
4. Repetition
One can build identity awareness through repetition. This is simply the process of mentioning the brand’s name or product name multiple times during ads, specific media ads like videos or audio.
5. Ask the Right Questions
Many advertisers use the “questioning” technique to get responses from consumers for their products. Asking questions piques interest. For example, a skincare brand could use questions like “Who uses the most organic ingredients in their products?” or “Who gives women the self-confidence and results they need?”
6. Appeal Emotionally
Consider the emotional needs of your customers. Some common emotional appeals include the need for security, becoming more attractive, changing old habits, gaining acceptance, etc. Some fear-based appeals include the fear of being avoided, getting old, falling ill, death, etc.
7. Use Interesting Characters
Whether you’re utilizing stationary display ads or video ads, it’s always a smart move to use an interesting character. Such characters add elements of recognition as well as story value to advertising campaigns. Even if you’re not a fan of cereal, you probably can point out many different animal character mascots for major cereal brands.
8. Be More Human
Personification is a technique that aids in creating ad campaigns that are more engaging and relevant to audiences. This involves lending the product or service emotion, thought, or speech.
9. Get Everyone on the Bandwagon
The “bandwagon” approach involves convincing consumers to join a group of people who have purchased your product in order to be “on the winning side.” Use numbers and encourage brand ambassadors to get the point across.
10. Connect with Customers
This should be a given, but there are methods for properly connecting with consumers. One could use an influencer or celebrity, a musical jingle, powerful emotions, or desirable evidence of results to create a psychological bond with customers. Think of how many major sports brands have used emotional imagery of competition and winning in their ad campaigns.