Describe the three approaches in advertising with at least 2 examples of each approach.
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There are four different approaches to the study of marketing. These approaches explain clearly the mechanism and concept of marketing. These approaches are Commodity Approach, Institutional Approach, Functional Approach and Decision Making Approach.
(1) Commodity Approach or Product Approach:
2)Institutional Approach:
3) Functional Approach:
4) The Decision Making Approach:
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