describe two ways in which the media can influence veters to exercise their franchize
Answers
Answer:
I am giving you six ways not only two
Explanation:
1. To cover or not to cover
Regina Lawrence, executive director of the SOJC's Agora Journalism Center and author of “Hillary Clinton’s Race for the White House: Gender Politics and the Media on the Campaign Trail,” is a nationally recognized expert in political communication.
Regina Lawrence, executive director of the SOJC's Agora Journalism Center and author of “Hillary Clinton’s Race for the White House: Gender Politics and the Media on the Campaign Trail,” is a nationally recognized expert in political communication. Photo by Schaeffer Bonner.
The first way journalists get involved in elections is by choosing which candidates to cover and how much. Those choices alone can have a huge effect on voter perceptions.
“As hard as it is to believe, the biggest thing that drives elections is simple name recognition,” said Regina Lawrence, executive director of the UO SOJC’s Agora Journalism Center and George S. Turnbull Portland Center. “Research has shown that some candidates can be literally left invisible because they can’t win enough interest from the media.”
2. Bias, scripts and the polarization of America
Research reveals that many major media outlets attract partisan audiences, which reflects political biases in their coverage. Again, this phenomenon is motivated by business: Since today’s news consumers can get the basic facts from a quick internet search, many publications have differentiated themselves by shifting from straight news to context and analysis
3. Social media: Echo chamber and direct line to the masses
According to a recent Pew Research Center study, 62 percent of Americans get their news via social media platforms. What they might not realize is that the news they see is heavily filtered.
“What we see on Facebook is dictated by algorithms that decide what you see based on what you like and dislike, what you comment on and click on,” said SOJC Assistant Professor Nicole Dahmen, who researches and blogs about visual communication and social media in politics. “Rather than getting a diversity of perspectives that contribute to political discourse, we see an echo chamber.”
4. A picture is worth 1,000 words
For most people, visuals carry an even more powerful impact than words on a page.
5. Data journalism: Fact-checking, polls and the self-perpetuating cycle
Damian Radcliffe, Carolyn S. Chambers Professor of Journalism, teaches SOJC students how to use Google Trends and other tools to find story leads.
6. Watchdogs of democracy
As of this writing, the story of the 2016 elections is not yet complete — and neither is the media’s role in it.