descriptive writing pen portrait
Answers
Explanation:
Do you have a pen portrait for your business? That’s a written summary of your ideal customer. I believe that creating one can help you stay on the right track when it comes to producing content for your business.
This post contains some real examples of pen portraits, shared by members of my Espresso ☕ community. Perhaps they’ll inspire you to create your own?
Introduction
Louise Harnby and “Simone”
Natalie Hailey and “Clare”
Melissa Mahama and “Angelique”
Let’s wrap up
Introduction.
It’s easy to assume that you know your audience. After all, you deal with them all the time when you’re selling your products and services.
But have you gone to the length of creating a pen portrait (also known as a customer avatar or buyer persona)? That’s a written summary of your ideal customer – who they are, what makes them tick, what things they care about – stuff like that.
Most business owners I work with haven’t taken this step.
And that’s one of the main reasons why businesses so often produce content that isn’t up to scratch – because the writing isn’t well tuned enough for the intended audience.
A common problem with content.
❌ Speak to everyone = reach no one
I start my writing consultations by helping business owners to understand the value of creating a pen portrait.
I usually give them the theory and then interview them to start building a picture of that ideal customer.
Theory’s all well and good but some people prefer to learn from seeing real examples. For that reason, I published my own pen portrait for Tony.
Tony Markwick's hobbies
Meet Tony
But I didn’t want to stop there, so I asked some of my Espresso ☕️ community to let me know about their pen portraits.
So, here are some examples of real pen portraits and the value they’ve brought to their creators.
Louise Harnby and “Simone”.
Louise Harnby
Louise Harnby
Louise is a fiction proofreader. You can reach her at louiseharnbyproofreader.com and on Twitter at @LouiseHarnby.