Despite having several schemes for rural development, Indian farmers are still struggling with several problems related to agricultural markets. Describe any three marketing challenges. Suggest suitable measures to tackle the same challenges.
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Three marketing challenges are mentioned below:
Explanation:
- One of the major problems with the agricultural markets is that the Indian farmers are given very less amounts for the agricultural products that they produce. There are no direct markets in the villages where agricultural products can be sold and hence they need to be sold in the cities. The traders give very less money to the farmers. To tackle this situation, the government shall deduce laws for giving a fine share of the sale goods to the farmers.
- The second major concern is the infrastructure which makes transportation and cold storage extremely difficult. The government shall focus on producing better roads and godowns.
- The budget for agriculture is very low and often the farmers are not even given any money from the budget. The government shall ensure that the budget money is being received by the farmers so that more agricultural products can be made.
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