detail notes on amrut dhara scheme
Answers
Answer:Recognising the threat of polluted water and plastic waste to health and the environment in India, Amrutdhara was formed to tackle these issues. A technological solution that could be implemented in the market was designed in the form of a water vending machine where users could refill their bottles. When we cut out the bottle, we found we could cut costs, and offer what consumers had really wanted all along, clean water, at half the price per liter of bottled water making safe drinking water more affordable for all. We envision a network of refill stations starting in our town of Pondicherry and expanding across India, making it easy to give up buying bottled water foreve
Explanation:
Explanation:
Amrutdhara is a social enterprise that I co-founded along with Minhaj Ameen, in Auroville, an international township in southern India, close to the popular tourist destination Pondicherry.
The work on this started from discussions about an activist campaign in late 2012, and turned into a social enterprise idea. While my partner, Min, continues to work on the idea, and I play an advisory role, I quit my roles as COO and Director of the company in 2015.
The goal of the company was to tackle a niche in the overall drinking water market, targeting those instances when people are out of their homes, either in transit on trains or buses, or at work, school or in hospitals amongst others. At the moment, after the water that one might carry from home is over there is usually no option to refill one’s bottle with reliably clean water and thus people rely on buying expensive bottled water or take risks with water from filters that may or may not be clean. The problem with bottled water is two-fold though: packaged water gives an implicit sense of quality and cleanliness, whereas repeated tests have shown that packaged water in India is often not up to standards and might actually contain harmful substances. Additionally, bottled water comes with the growing menace of plastic waste which clogs the drains in our burgeoning cities besides adding to the growing issue of landfills.