Determine future needs and has a strategy in place to meet thoes needs for the long term relationship that is
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If you’ve been in business a while, you’ve likely learned how difficult it can be to win a new customer. You can spend quite a bit of money and time marketing to consumers in the hopes of landing even one sale, depending on your industry. Even when a first-time customer completes a purchase, there’s no guarantee that person will be back to buy more.
The segment of your customer base who regularly buys from you could be the biggest asset your company has. By adjusting your marketing spend so that you target not only new customers but also nurture your existing audience, you could enjoy far greater profitability. Here are seven ways that you can ensure your company has a sizable share of long-term customer
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