Question

 Determine in which Media , we get Point of Place (POP) Advantage​

Answer 1

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What Is a Point of Purchase (POP)?

A point of purchase (POP) is a term used by marketers and retailers when planning the placement of consumer products, such as product displays strategically placed in a grocery store aisle or advertised in a weekly flyer. Similar to this term is the point of sale (POS), which is the point at which a customer purchases and pays for products, such as on a website or at a store checkout. The POP is the area that surrounds the POS, where customers often encounter promotional activities or other products.