Question

Determine what method of market segmentation (Geographic, Demographic, Psychological and Behavioral Segmentation) will be used to the following items.

1. We have Climate Change.
2.Over 60 years of age.
3. Branded (US Levi's)
4.This product is good for my health.
5.Most People in the community are Roman Catholic. ​

Answer 1

Market segmentation is classified into four categories:

Demographic, Psychographic, Behavioral, and Geographic.

Method of market segmentation used:

• We have Climate Change - Geographic

Geographic segmentation divides the customer based on the location, city, country, continent, climate, Pincode, and so on.

• Over 60 years of age - Demographic

Demographic segmentation divides customers based on factual data of the people.

• Branded (US Levi's) - Behavioural

Behavioral segmentation divides customers based on their actions and personal choices.

• This product is good for my health -  Psychographic

Psychographic segmentation divides people based on their personalities and characteristics.

• Most people in the community are Roman Catholic - Geographic.

Answer 2

Answer:

Explanation:

Explanation:

1. Geographic

2. Demographic

3. Psychological

4. Behavioral Segmentation

5. Demographic