Question

Determining the strategy adopted by Starbucks in the marketing process and how it differs from the methodology adopted by McDonald, mention the name of each methodology with a full and detailed explanation of each *

Answer 1

Answer:

Starbucks first opened in Seattle in 1971 (Starbucks, 2014) and has grown from one store to 19,767 stores today.

With over 160 thousand employees worldwide (Forbes, 2013) this company has become world famous and brings

high quality coffee and beverages to its clients over the world daily. Their well-known mission statements is: to inspire

and nurture the human spirit – one person, one cup and one neighborhood at a time.

Explanation:

hope its helpful

sam❤❤

Answer 2

Explanation:

Use a Multi-Channel Promotional Strategy. Starbucks predominantly uses its website, social media channels and in-store displays to promote the brand and the products. It also uses sales promotions, events, direct marketing, print media, and PR in an integrated manner to multiply the impact of its promotions.