Question

Developing a relationship with a customer such that the customer cannot afford to switch suppliers is an example of

Answer 1

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Developing a relationship with a customer such that the customer cannot afford to switch suppliers is an example of;

Locking in the Customer. 

Under this, the level of trust is developed in the customer that tend to only buy your products. This is used in a competitive market.

Answer 2

Developing a relationship with a customer such that the customer cannot afford to switch suppliers is an example of

                          Answer:

https://quizlet.com/9506789/chapter-2-flash-cards/

Developing a relationship with a customer such that the customer cannot afford to switch suppliers is an example of locking in the customer.

It is strategy in which the customer is dependent on the supplier for products and services in such a way that the customer cannot approach another supplier without paying considerable switching cost.

This cost can be real or apparent.

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