Development of communication radio television newspaper and journalism in india
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Organized development communication in India began with rural radio broadcasts in the 1940s. Broadcasts adopted indigenous languages to reach larger audiences. ... Field publicity was employed for person-to-person communication. Radio played an important role in reaching the masses because literacy was low.
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to Everett Rogers “Development communication refers to the uses to which communication. are put in order to further development.” It can thus be said to be an approach to. communication which provides communities with information they can use in bettering their. lives
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