dfine the types of integration
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The main types of integration are: Backward vertical integration. This involves acquiring a business operating earlier in the supply chain – e.g. a retailer buys a wholesaler, a brewer buys a hop farm. Conglomerate integration. This involves the combination of firms that are involved in unrelated business activities
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The main types of integration are:
Backward vertical integration.
This involves acquiring a business operating earlier in the supply chain – e.g. a retailer buys a wholesaler, a brewer buys a hop farm. Conglomerate integration. This involves the combination of firms that are involved in unrelated business activities.
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