Difference between advertisement and personal selling
Answers
Answer:
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Explanation:
Selling Advertising is a means of communication, which calls customer's attention towards the product or service, through mass media. Personal selling refers to a form of promotion, wherein the sales representative sells the product to customers, by directly visiting them
Explanation:
Advertising is one of the widely used techniques of promotion, wherein modes like television, radio, newspapers, internet, etc. are used for creating demand or interest of the customers towards the product or services offered by the company. On the other hand, personal selling is the verbal communication of the message, to one or more customers, so as to create sales.Both advertising and personal selling are two major elements of promotion mix, which is employed by the organization to reach communication objectives.
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