Difference between bank products and services
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Product :-
- Product Service
- A product is tangible, it is physical and can be held, seen and movable
- Product value is derived by the customer
- Customer care of the product is limited
- A product can be stored for future use
- A product can be owned
- The quality of a product depends its nature
- A product can be returned to the seller
- The billing process of a service is a once off transaction
- It is easy to compare quality of products.
- Products can be quantified numerically
sevice:-
- A service is intangible, can only be felt and and not touched
- Value of service is offered by the service provider
- Customer care forms critical component of marketing a service
- A service is perishable and cannot be stored for later use or sale
- A service cannot be owned by the consumer once payment has been made
- Quality of a service depends on the service provider who shapes it
- A service cannot be returned to the seller
- Billing process can be continuous in the form of subscriptions for services rendered
- It is difficult to compare the quality of services offered
- Services cannot be quantified in terms of numbers
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