Question

Difference between brand extension and brand stretching.

Answer 1

The term brand stretch refers to how far a business can stretch its products or services into new and unrelated markets successfully. ... The less extreme variation of a brand stretch is a brand extension, where an existing brand launches a new or modified product into the same broad market.

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Answer 2

BRAND STRETCHING AND BRAND EXTENSION

Following are the differences :

• Brand Stretch refers to the launch of a completely new product into a completely different and unrelated category.
• The Brand Extension refers to the launch of a new or modified product into the broader market category in which the brand already operates.
• This is a marketing strategy in which a product with a well-developed image uses the same brand name in a different product category.
• These terms are very important for a business organization.

To know more about Brand Stretching and Brand Extension, visit :

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