Question

Difference between brand inventory and brand exploratory

Answer 1

Brand inventory. A brand inventory is just one piece of a brand audit, which allows a brand to examine its sources of brand equity. A brand inventory provides a thorough profile of the current marketing and brand- ing efforts of a company's goods or services.

Brand Exploratory

A brand audit is a detailed assessment of a brand’s current ranking in the market compared to other competitors. It provides information on how the business is performing in the market.