Difference between cardinal and ordinal approach
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Cardinal Approach Ordinal Approach
i) Developed by Marshall i) Developed by Hicks and Allen
ii) Satisfaction can be measured by ii) Satisfaction can be measured by quantitative terms ( 1,2,3,4 ) cannot be measured in quantitative term
iii) Measured by utils iii) Measured by ranks
iv) Only one good at a time iv) Combinations of goods
v) Based on marginal utility analysis v) Based on indifference analysis
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