Question

Difference between cognitive dissonance theory & heiders balance theory

Answer 1

In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.

Feelings of foolishness, immorality and so on (including internal projections during decision-making) are dissonance in action. Balance Theory says that if people see a set of cognitive elements as being a system, then they will have a preference to maintain a balanced state among these elements.