Difference between consumer buying behaviour and business buying behaviour
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Consumers buy many goods to use to satisfy personal or family needs. Organizational buyers buy limited goods to use to conduct business. Consumer buying behavior is effected by age, occupation, income level, education, gender etc. of consumers. Many individuals are involved in the buying process.
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Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. It is a study of the actions of the consumers that drive them to buy and use certain products.
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