Question

Difference between consumer oriented sales promotion and traders oriented and manufacturer oriented

Answer 1

Sales Promotion Tools: Consumer-Oriented and Trade-Oriented Sales Promotion

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The two types of sales promotion tools consumer are as follows: A. Consumer-oriented Promotion Tools B. Trade-oriented Sales Promotion.

Sales promotion is generally defined as those marketing activities that provide extra values or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. Sales pro­motion is generally broken into two major categories—consumer-oriented and trade-oriented activities.

A. Consumer-oriented Promotion Tools:

The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms. It is also called pull strategy. The consumer can take the benefit of promotion tools either from the manufactures or from the dealer, or from both.

Answer 2

Answer:Sales Promotion Tools: Consumer-Oriented and Trade-Oriented Sales Promotion

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ADVERTISEMENTS:

The two types of sales promotion tools consumer are as follows: A. Consumer-oriented Promotion Tools B. Trade-oriented Sales Promotion.

Sales promotion is generally defined as those marketing activities that provide extra values or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. Sales pro­motion is generally broken into two major categories—consumer-oriented and trade-oriented activities.

A. Consumer-oriented Promotion Tools:

The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms. It is also called pull strategy. The consumer can take the benefit of promotion tools either from the manufactures or from the dealer, or from both.

Explanation: