Difference between core marketing concept and marketing concept
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The marketing concept focuses on a firm evaluating the needs ofthe market, or consumers, and meeting consumers needs better than the competition. ... A good example of the product concept in the market is the iPod. Theselling concept is the idea that consumers will want only those products that are heavily sold to them.
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Marketing and marketing concepts are different from each other - marketing promotes, while marketing concepts are philosophies determined by a clear objective for an organization's market.
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