Business Studies, asked by deepesh865, 1 year ago

Difference between customer preference and customer perception

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Answered by tara976060
0

Answer:

Customer preference are expectations, likes, dislikes, motivations and inclinations that drive customer Purchasing decisions.

Customer Perception refers to the process by which a customer selects, organizes and interprets informatin/ stimuli inputs to create a meaningful picture of the brand or the product.

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