Difference between demand generation and lead generation
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Demand generation is used to create awareness and attract new people to your business, while lead generation is used to qualify those peoples into “leads” and get them ready for the next step in your marketing or sales process. ... Both lead gen and demand gen can be used effectively within your overall marketing strategy.
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Demand generation is used to create awareness and attract new people to your business, while lead generation is used to qualify those people into “leads” and get them ready for the next step in your marketing or sales process. ... Both lead gen and demand gen can be used effectively within your overall marketing strategy................................
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