Question

Difference between ethnocentric and geocentric approach

Answer 1

Answer:

: An ethnocentric strategy is an approach where a company hires a person with the right skills and knowledge to transact its international business. ... A polycentric strategy is where a company hires native employees from the country it is expanding its business.

Answer 2

Explanation:

An ethnocentric strategy is an approach where a company hires a person with the right skills and knowledge to transact its international business. ... A polycentric strategy is where a company hires native employees from the country it is expanding its business