Difference between forward integration and backward integration in strategic management with a comparison chart
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heya mate!!!
ur answer........
..
.
today integration is required for globalisation...
forward is important as due for capitalism and growth rates
while backward is important as economies growing up, various policies.... etc....
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Heya mate......
Growth and expansion are the two needs of every firm, irrespective of its size and nature. Firms can grow and expand themselves by way of integration. There are two major forms of integration, i.e. Horizontal Integration and Vertical Integration. Horizontal Integration is a kind of business expansion strategy, wherein the company acquires same business line or at the same level of value chain so as to eliminate competition to a greater extent.
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