Difference between general purpose softwate and application specific software
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General purpose software is software that people put out that has as wide a range of tools to help adapt to the person as possible hoping that the person will like it as packaged software such as Microsoft is usable for everyone.
Custom written software is for people with needs different than normal people. Say I run a business, but it is an odd business and I need different functions I can get a program written for me with those functions although it might be slightly more costly.
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