Difference between google and search engine
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When we talk about SEO, we usually make an assumption that we’re talking about Google, after all it holds some 67% of the search engine market. Your customers use it, you use it and so does everyone else.
In regards to SEO we often forget that although Google holds such a staggering portion of the market, Bing, owned by Microsoft, firmly holds 2nd place with an 18% share. The remaining 15% being made up of other miscellaneous search engines.
Bing still remains a relatively new search engine, founded as recently as 2009 and continues to grow in usage, rising by 2.1% in 2013.
Although there are many similarities between the way both Bing and Google rank websites, a search can completely differ from one platform to the other. So it’s worth finding out what matters to Bing so you take steps to improving your rankings there as well. While you’re competitors are blindly focused on Google, you could be making advances in your search rankings on Bing, and capturing 20% of the search market in the process.
In regards to SEO we often forget that although Google holds such a staggering portion of the market, Bing, owned by Microsoft, firmly holds 2nd place with an 18% share. The remaining 15% being made up of other miscellaneous search engines.
Bing still remains a relatively new search engine, founded as recently as 2009 and continues to grow in usage, rising by 2.1% in 2013.
Although there are many similarities between the way both Bing and Google rank websites, a search can completely differ from one platform to the other. So it’s worth finding out what matters to Bing so you take steps to improving your rankings there as well. While you’re competitors are blindly focused on Google, you could be making advances in your search rankings on Bing, and capturing 20% of the search market in the process.
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