Question

Difference between guerrilla marketing and ambush marketing

Answer 1

Ambush marketing is a newly popular marketing technique that raises awareness of a brand in covert ways. In fact, the term “ambush marketing” landed sixth in the Global Language Monitor’s “Top Words of 2010,” solidifying its reputation as an emerging marketing method. Amush marketing methods come in myriad forms, but have one common element: It aligns a brand with an event or property without having paid for the right to be a sponsor.