Question

Difference between high tech positioning and high touch positioning

Answer 1

High Tech Positioning:

Buyers normally already possess or wish to obtain substantial technical information. High-tech products may be distributed into three categories:  

technical products, special-interest products, and demonstrable products.

High touch positioning:

In high touch positioning strategy, the company can select to position its products built on the product features and intended use. For example, the global company Apple has placed itself as computer that tailors to graphic designers.

Know more:

https://brainly.in/question/6264331 What iS GLOBAL POSITIONING SYSTEM?

Answer 2

Difference between high tech positioning and high touch positioning :

High Tech Positioning:

• Type of marketing for advanced technology products currently available.
• Frequently established against recognized objective standards, performance-related attributes, and features
• Suitable for technical products, such as computers, cars, etc...

High Touch Positioning:

• Type of marketing to deal with a human being as opposed to having to deal with machines.
• Priority is placed on the product image, specialized info appears minor.
• Products are linked with joy or pleasure.
• Achieved by careful selection of visual or verbal content
• Appealing to senses, emotions, and desire

To know more about high tech positioning and high touch positioning

Difference between high tech and high touch positioning strategies

https://brainly.in/question/13313698