difference between holesaler and retailers
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Answer:
In the supply chain industry, wholesale and retail are two major components of the distribution process. When a company manufactures any products it is first sold in bulk quantity to the wholesaler, who then sells it to the retailer and further the retailer sells it to the ultimate customers. In simple words, a wholesaler buys the product in bulk from the manufacturer and sell it to the retailer, who then sells it to the end-users.
Wholesaler’s main aim is to sell goods to businesses or retailers and they sell it further. On the other hand, a retailer targets the audience is the final consumer and only sell goods only to them.
These two business links are important mediators of the marketing channel. If any of these links are absent, the entire supply chain will get disrupted. In this article, we will explain the significant differences between wholesale and retail.