Difference between imc and traditional advertising and promotion
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Integrated Marketing Communication is different from traditional advertising and promotion. IMC uses a variety of communication tools to recognize the value, which involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers.
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Communication is different from traditional advertising and promotion. IMC uses a variety of communication tools to recognize the value, which involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers.
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