English, asked by Pujasuresh7513, 1 year ago

Difference between individual and umbrella branding

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Answered by Namanbrain

12

hey mate
This way, within the same company, each brand has a unique name, identity and image. Individual branding is a type of brandingstrategy contrasting with family branding, corporate branding, and umbrella branding, where the firm markets all of its product together, using the same brand name and identity.

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