Difference between individual and umbrella branding
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This way, within the same company, each brand has a unique name, identity and image. Individual branding is a type of brandingstrategy contrasting with family branding, corporate branding, and umbrella branding, where the firm markets all of its product together, using the same brand name and identity.
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This way, within the same company, each brand has a unique name, identity and image. Individual branding is a type of brandingstrategy contrasting with family branding, corporate branding, and umbrella branding, where the firm markets all of its product together, using the same brand name and identity.
HOPE IT HELP YOU
MARK AS BRAINLIST
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