Social Sciences, asked by Zema740, 8 months ago

Difference between internal and external factors in swot analysis

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Answered by Anonymous

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When conducting a SWOT analysis as a tool to shape a company's business strategy, the internal factors of a business are its Strengths and Weaknesses. The external factors in the acronym are Opportunities and Threats. ... Strengths include what a business does well and what gives the business the edge over competitors.

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