Question

Difference between international and domestic planning

Answer 1

Answer:

Domestic marketing caters a small area, whereas International marketing covers a large area. In domestic marketing, there is less government influence as compared to the international marketing because the company has to deal with rules and regulations of numerous countries.

Explanation:

Answer 2

Domestic companies only have to do this for one national market whereas multinational companies must look at each national market as an individual unit, as well as the company in its entirety.  In an international business plan each country is analyzed and added into the company's plan as a whole.