difference between long term objective and annual objective
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Long-term objectives usually include specific improvements in the organization's competitive position, technology leadership, profitability, return on investment, employee relations and productivity, and corporate image.
Annual objectives are specific, measurable statements of what a business is expected to achieve within an annual period. These are usually one part or phase of the organization's longer-term goals, for example, the first year objectives of a three-year growth strategy.
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