difference between macroenviorement and microenviorement
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Micro environment is defined as the nearby environment, under which the firm operates. Macro environment refers to the general environment, that can affect the working of all business enterprises. COSMIC, i.e. Competitors, Organization itself, Suppliers, Market, Intermediaries and Customers.
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The macro environment is a more general and overall view on the location that your company develops in; and how all the PESTLE factors influence your company. The competitive environment deals with your main competitors that try to win customers in the same market.
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