Question

Difference between market penetration & market develipment

Answer 1

Answer:

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Explanation:

Market development is the use of an existing product or service offering to attract new customer market, whereas market penetration is an effort to dig deeper within an existing marketplace.

Answer 2

Answer:

Market penetration is the percentage of a target market that consumes a product or service. Market development is a growth strategy that identifies and develops new market segments for current products.

Explanation:

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