Difference between market segmentation and product differentiation
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u devide marget into segments according to requirments of that product 4 ps product price ppllace and promotion . and product diff acc to me is made to diffrenciate product acc to its feature
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Let me help you in handling this.
Market segmentation refers to the clustering of the market system from a broad category to smaller categories of subdivisions in terms of geographical location, line of the business and the method of operations.
While on the hand product differentiation is group the products in terms of their physical outlook and their purposes
Hope this one helps you
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